I see a lot of bad industrial websites. That is a problem, but not the problem that I want to address today. Today we are talking about functionality. I don’t care how slick your site looks if it is not meeting the goals that you have set from developing your manufacturing and industrial strategy. Most of […]
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A few years ago I was the director of marketing for a large material handling company. The traditional way they got qualified leads was that the salespeople prospected, found their leads, qualified them and then launched some of them into opportunities. Not the most effective use of a salesperson’s time. Then we discovered Inbound marketing. […]
You have decided to add video to your marketing mix and are comparing video marketing services. Congratulations! Video is a great way to cut through the noise and an often overlooked tactic for lead generation. There is a lot of information to process to make a decision, so we developed a quick guide to help you […]
Industrial and manufacturing tradeshows are a large expenditure, and you need a significant ROI to make them worthwhile. Say you spend $10,000 on a small show. Let’s assume it is a three-day show, and you have 7 hours a day. Out of that, you have 21 hours of actual time on the floor. Extrapolate that, […]