What’s the second most visited page after your homepage? Take a guess. Give up? Your About page. Wow, cool! People must be really interested in you, right? Nope. Nobody cares. Really. Despite all of the clicks on your about page. I think the problem is the name. People care about what you can do for […]
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Man, remember the old days when your website was pretty much set in stone? If you made a mistake on the initial content it meant a call to the website designer, wait 24 hours see the change, decide that it is not exactly right, change again and then wait another 24 hours? Oh and then […]
It’s an old adage of business, people buy from people they like. It’s not the only variable, of course, but it sure does help. And that’s great for sales or other roles where you are out interacting and building a relationship, but how do you get people to like you who have never met you? […]
Sometimes I talk to people about web development, who clearly could benefit from a website, and I get the oddest excuses for why they don’t need one. Want to hear my favorite? “We don’t need a new website because we have too many leads already.” Yep, people say that. Often with a straight face. “Really? […]